By Rick6 Zepeda6
 Multi level marketing or mlm as it is better known is a revolutionary marketing technique that empowers the individual as the brand ambassador for selling a companys products and services. This technique bypasses the traditional selling structure involving a multi tiered distribution and selling structure that has been in place for the past century. Word of mouth has been one of the best marketing techniques and this form of selling aims to use this informal promotion method into a widely distributed, dedicated and active sales force. Network marketing is another term that is used to refer to this selling technique.
This is because the direct sales agents of a company form a network based selling structure in their efforts to popularize and sell their companys products. In the early days of mlm, the interested companies just started their product promotion efforts by roping in anyone who was interested in selling their products into their team. This approach obviously did not bring in the intended results. Most of the new recruits reported poor sales after a couple of weeks. Some of them lost interest, |
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