By Ben Needles
 Many network marketers fall into the trap of right off the bat telling people about how wonderful their products are and that they are the best in the world. What I am telling you is that this is the absolute worst way to advertise your network marketing products or opportunity. There are three basic keys to successful network marketing promotion which when properly integrated into your marketing will enable you to finally take off in your business.
The first step to successful network marketing promotion is to not promote how great your products are, people dont care. That is the honest truth. No matter how great your product is or how great your opportunity is people dont want to hear about it. Think about how much information and advertisement you see during the day. We have all become accustomed to tuning out advertisements. We hear all the time about how this product is the absolute best or this one will revolutionize the industry. How many of them do you actually listen to?
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By Lou Casali
 What does it mean to see and recruit? And how can it benefit your business. These are the questions I will be talking about. They are as follows:
-- The advantage of up line stays with exponential number of shares with time.
-- Increasing the number of shares or down lines is very important for an up line.
-- A successful up line makes sure that his performance or growth rate is not directly proportional to the performance of his down lines, rather it should be indirectly proportional to their performance in a small way.
Every Down Line is a Share. The value of each share varies per market performance.
Perhaps the money that anyone earns can be compared to a peanut or cricket ball or even less, even if they develop 1000 down lines (shares). Let me mark it clear These 1000 down line are not what you recruited, but what the 10 initial recruits continued to do and they ended up with adding these down lines with the passage of performance you recruited just 10.
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