By Debora Kinsler
 One of the first things many small business people do when considering the beginning of a company is to find a name. This process, all too often, relies on cuteness, happenstance, or other irrelevant modes of decision making.
Naming your business should not be left to fate or the whims of your favorite uncle. It takes as much procedure and research as any other aspect of your business.
Those that fail to realize this often make terrible mistakes when naming their business, putting
themselves at a disadvantage right out of the gate. If you want to give your business a name that will last, avoid some of these common mistakes and you will be much more likely to succeed.
One of the first and most common mistakes to avoid is letting others make the decision for you, particularly by committee. Nothing creative or good has ever come out of a group situation.
Now, obviously that is not true, but it's true enough to avoid this pitfall. Perhaps worse than the creative stunt that this type of group analysis |
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