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Xtract's five-point recession action plan for mobile operators: marketing innovation offers the best, and possibly ... (PhoneContent.com) Almost certainly operators will be looking to reduce expenditure on network and IT costs but spending on areas such as marketing and advertising next year is less easy to predict. Lionsgate to acquire TV Guide Network and TVGuide.com (Los Angeles Times) The studio will pay $255 million in a surprise move that derails a previously announced deal. In a surprise move, Lionsgate Entertainment Corp. agreed Monday to buy TV Guide Network and TVGuide.com for $255 million, torpedoing a deal announced just over two weeks ago with media entrepreneur Allen Shapiro and a private equity unit of JPMorgan Chase & Co. Lighthouse Marketing System Launches New Web 2.0 Site (PRWeb via Yahoo! News) The Lighthouse Marketing System (online network marketing recruiting system) launches new web 2.0 home site with tools and resources for online network marketing professionals. Zippi Announces New Presidential Founder Program to Propel Network Growth and Support Zipster Community (Marketwire via Yahoo! Finance) Zippi Networks, Inc., turning America's "Clutter into Cash," today announced its New Presidential Founder Program, providing a limited number of eBay and network professionals the opportunity to participate in corporate marketing programs, manage training forums, conference calls and newsletters, as well as receive additional compensation and stock option rewards for their individual performance. TriviaTown.com and Publishers Clearing House Online Network Partner to Develop First Mobile Trivia Game with Cash Prizes (Centre Daily Times) TriviaTown.com , the leading social media site for online trivia, today announced a joint venture with the Publishers Clearing House Online Network (PCH), whereby TriviaTown.com will create and develop a mobile trivia application called PCH Trivia for use on the iPhone. As a result of this partnership, PCH games will be the only sweepstakes company in the world to offer mobile games with cash ...